Merry & Bright was a multi-platform Christmas campaign created for Joules that explored festive storytelling through custom typography and bold colour. Inspired by vintage signage, handcrafted ornaments, and playful seasonal graphics, I designed three bespoke display typefaces which evolved into a flexible visual system used across retail, digital, and social platforms. The result was a campaign that felt expressive, joyful, and distinctly own able across every customer touchpoint.
Campaign Identity | Custom Typography | Creative Direction | Window Displays | Email Design
