Hi, I’m Jodie — a London-based graphic designer with a love for bold ideas, thoughtful design, and creating work that really connects with people. I currently work as a Mid-Weight Designer at French Connection, where I design everything from web and email to social, UX/UI and brand creative, helping shape a consistent (and exciting) digital experience.

I’m happiest when I’m juggling multiple projects, collaborating with brilliant people, and turning insights into eye-catching, purposeful design. With a background in fashion and visual merchandising, I naturally think about storytelling, detail, and how design lives in the real world — whether that’s a scrolling screen, a storefront window, or a printed campaign.

I enjoy mixing creativity with strategy, using data, trends, and user behaviour to inform my work without ever losing the fun. I’ve worked closely with senior stakeholders, led projects end-to-end, and now manage and mentor a junior designer — something I genuinely love doing.

Confident, curious, and always up for trying something new, I’m driven by making work that feels fresh, considered, and human. If it’s colourful, well-crafted, or just a bit unexpected, I’m probably into it.