Colour Pop is a conceptual digital campaign centred around colour, play, and visual excess. The project explored how exaggerated forms and high-contrast palettes could create a cohesive identity system across multiple digital touch points. Inspired by toy-like textures, pop aesthetics, and editorial fashion imagery, the campaign was designed to feel energetic, tactile, and unapologetically loud.
Creative Direction | Visual Identity | Campaign Design | 3D Visuals | Digital Experience
